It's important to keep up with the latest social media trends, especially in a heavily-penetrated market like Asia where there are hundreds of competitors. The overwhelming popularity of Facebook in the region has led to four Southeast Asian countries appearing in the top ten of largest advertising . Contact us at DMFA to find out more about our services and how our bilingual consultants can assist you. The average daily time using social media is 1 hour and 56 minutes and the average number of social media accounts per user is 8. Comparatively, LinkedIn accounted for 0.63 . Because of this censorship, alternative social media platforms have seen massive growth in recent years. It's all about the "For You Page" feature. How Will Social Network Usage Change in Asia-Pacific in 2022? Close behind are Facebook and LINE, with 89.2% and 88% respectively. New Instagram features are always being added to the platform, but the latest changes are interesting enough to get more than a few people talking. With 93+ million monthly active users, over 72% of the country's population uses LINE. According to PricewaterhouseCoopers (PwC)s Global Consumer Insights Survey 2019, Southeast Asian shoppers in four countries buy straight from social media. The pandemic brought a surge in TikTok's popularity, as people were looking for new forms of entertainment. Arming yourself with Japanese social media marketing experts is a surefire way to reach your target customers in Japan. This text provides general information. This indicates that many Thai people use Facebook to gain new information and to shop for new products. Kakaostory is also quite popular, ranking 6th in DigitalReportals study. With the right strategies in place, you can tap into the power of UGC and build a loyal customer base that trusts your brand. Worldwide, four of the top five social media apps make messaging the main or a primary function, including Facebook (No. So, given that social media plays such an important role in the lives of young adults across South-East Asia, lets take a closer look at their social media behaviours and preferences. Just take a look at Dove's iconic "Real Beauty" campaign. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. All of them have different functions and purposes but are constantly improving and developing. It is free to use, but users can purchase premium features and services. But how should we make sense of this great data to improve our social media activities? Indonesians mostly use social media platforms to communicate and interact with friends and family in an archipelago with over 17,000 islands. And with the right combination of quality content, smart hashtags, and a finger on the pulse of the latest TikTok trends, you'll be sure to attract new leads. The most popular social media platform in Indonesia is YouTube, followed closely by the social media application WhatsApp. In research conducted by GWI just a few weeks ago, more than a quarter of internet users aged 16 to 24 across South-East Asia said that Facebook is their favourite social media platform, ranking it higher than any other platform. The most regularly watched esport is PUBG Mobile , which is watched by a striking 40% of SEA's esports audience. Im Simon Kemp, and over the next 10 minutes, Ill guide you through the online behaviours of South-East Asias young adults, with a specific focus on their social media activities. Instagram ranked second at 21 percent, but in contrast to the user numbers that I shared in the previous section WhatsApp ranked third, with just over 15 percent. QQ has various additional features, including games, music, and a news feed. Our latest research indicates that the global total has increased by more than 7 percent over the past year, with 332 million people coming online for the first time in the past 12 months. Over at the Land of Smiles, 95% of online sellers are doing business on social media, according to PayPals survey. Singapore, Malaysia, Philippines, and Thailand top the charts in the number of times shopped online in a month. The app is only a few years old and is quickly gaining traction as one of Asias most diverse photo-sharing apps. As long as that stores products are of good quality, have a wide range of goods available, and have responsive owners and customer service, that is. Statista assumes no Short Video Content will Dominate Social Media Platforms 1. Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph]. Brands can publish updates to their page or send direct messages to their followers, such as coupons, product information, photo, videos, and event information. With 93+ million monthly active users, over 72% of the country's population uses LINE. This means that advertisers have an opportunity to get creative and come up with new and engaging ways to market their brands. For further information about LINE, its users, and digital advertising, please refer to our other articles, Why LINE is the most popular messenger app in Japan and The Ultimate Guide to using LINE Japan for advertising your business. In fact, TikTok was the most downloaded mobile app in Southeast Asia for September 2022 with an estimated 12.2 million installs! We also examine user trends among the major international platforms and those in China. With short attention spans, especially in the Asian market, marketers need to get creative to stand out. So, what makes TikTok so effective for marketing? The average amount of time spent per day on social media is 1 hour and 8 minutes, while the average number of social media accounts owned per internet user is 6.3. And I think the key takeaway here is to make sure you dont rely too heavily on media headlines to inform your social media strategy. The top social commerce platforms in Southeast Asia (by country). The Master of Arts in the Languages and Cultures of Southeast Asia focuses on the languages, cultures, history, and societies of an important, culturally diverse region currently undergoing rapid development. The big players, like BIGO and Kitty, tend to be backed or owned by Chinese firms. Statista. More recently, they have developed LINE Wow, which provides premium food delivery, and is a significant competitor to Uber Eats in Japan. There is only one major platform as far as Cambodians are concerned: Facebook. Travel-related purchases make up US$5.38 billion; electronics & physical media, US$1.01 billion; and fashion & beauty, US$874 million. Fill out the form below to get started. PayPals Asian social commerce report notes that: No wonder 69% of Philippine merchants not doing social commerce are looking to get in on the action. Reliable data in simple displays for presentations and quick decision making. View all stats Browser When choosing from the apps available, you must consider the audience for your brand. "Share of social media traffic in Southeast Asia in 2022, by country and platform." ", StatCounter, Share of social media traffic in Southeast Asia in 2022, by country and platform Statista, https://www.statista.com/statistics/1293253/sea-top-social-media-platforms-by-traffic-share-and-country/ (last visited March 01, 2023), Share of social media traffic in Southeast Asia in 2022, by country and platform [Graph], StatCounter, February 28, 2022. They leave reviews on sellers official pages, tag them for raves and rants, and show off their new buys on their own feeds. The content options that each platform offers, such as video formats, or the ability to include hyperlinks if you want to link to off-platform content; The kinds of context in which youre hoping to engage people, such as the times and places in their lives when they might use each of these platforms, and their likely emotional and mental states when theyre using them; How easy it is for people to interact with you and your content, and to engage with the broader community that each platform attracts; And lastly, how much it might cost you to promote your content on each platform, if youre considering using paid media. Meanwhile, 36.6% use social platforms to fill their free time. It will have 60% more users than Snapchat and twice as many as Twitter this year. It is important to note that there is localized preference such. Social media consumption in the region has grown dramatically, with. Exportable files for easy reading, analysis and sharing. That means big opportunities for brands like yours to connect with consumers on platforms like TikTok, Instagram, and YouTube. In GWIs ongoing study of digital behaviours across 47 of the worlds top economies, the Philippines consistently comes out top in terms of time spent using the internet. Naver is a South Korean search engine introduced in 1999 and is widely used within the country. In fact, the Asia Pacific region is expected to see a growth of over 30% in the influencer marketing platform market between 2019 and 2025. Gain access to reliable data presented in clear and intelligible displays for quick understanding and decision making on the most important topics related to your industry, 11 Times SquareNew York, NY 100361-800-405-0844, 1-800-405-0844ii-sales@insiderintelligence.com. 24.00 million. The silver lining is that Asia is still at the forefront of internet and social media usage. So, it's time for brands to jump on this trend and take advantage of it. You've come to the right place! And in fact, social media activities now account for almost a quarter of this age groups waking life, assuming that the typical person sleeps for between 7 and 8 hours a day. There are various popular social media platforms in Asia. Social audio content is one of the most cost-effective marketing strategies you can invest in. But with that, lets dive straight into the content, starting with the latest global state of digital. I was also quite surprised to discover that Facebook Messenger is the most popular messaging platform for South-East Asias young adults, well ahead of both WhatsApp and Telegram. Top influencers and experts flock to the app to share their knowledge and collaborate with others in their niche. And in an era when socials dont always mean actual, physical connections between human beings, social media has quickly become a critical eCommerce component for entrepreneurs. Branded Content Draws Bigger Attention, 6. Short Video Content will Dominate Social Media Platforms, 68 Circular Road #02-01, Singapore, 049422. Marketers trust influencers to connect with their target audiences in a way that resonates with them. And if you have any questions about the content Im presenting today, please feel free to contact me on social media; youll find me on LinkedIn and Twitter as eskimon. Explore Malaysia digital marketing opportunity brought by increased internet usage and robust economic growth. For context, that's the same number of users as Mixi reported in Japan at the time, despite Japan's population being roughly 2 times bigger than South Korea's Business Solutions including all features. In, StatCounter. TheSee this and similar jobs on LinkedIn. Take the "Squid Game Challenge" on TikTok for instance, it took the world by storm and even had influencers from all over joining in. Based on the number of monthly active users, the most popular social media platforms in Japan are LINE and YouTube. It's proven to be a highly effective way of reaching specific audiences. Also, eCommerce is the king here, with 30 billion app sessions over six months (and with Tokopedia as the top-performing marketplace). Which Countries Use Social Media the Most? Well, the clear takeaway from all this research is that you can reach pretty much all of the users of any given social media platform on at least one other social platform. Many Filipinos use it to gather news and current events. Micro-influencers are relatable and authentic, often sharing personal experiences that their followers can relate to. Vertical videos are a real game-changer, and TikTok deserves some credit for starting this trend. Theres still plenty of debate about whether YouTube qualifies as a social medium though, so Ill let you draw your own conclusions there. Profit from the additional features of your individual account. But its also interesting to note that Twitter attracts almost as many people in this cohort as TikTok does, which again tells quite a different story compared to the one we often see in the news. TikTok Marketing will be on the Rise TikTok is taking Asia by storm, especially in countries like Indonesia, Japan, China, and South Korea. The majority of these (445 million/99.5%) access social media via their mobile phones. What Are the Biggest Trends for Facebook, Instagram, Snapchat, TikTok, Twitter, WeChat, and Douyin? AJ Marketing | Unlock the Power of Influence, Newsletter | LinkedIn | Twitter | Instagram, Global HQ:68 Circular Road #02-01, Singapore, 049422. KakaoTalk is a free mobile messaging app that allows users to send and receive messages, photos, videos, and voice messages. The program offers three areas of concentration: Austronesian Studies (Indonesian and Malaysian Studies), Thai Studies, and Vietnamese . the different ways Japanese people use YouTube, Facebook, Twitter, and Instagram. Moreover, 90% of these 360 million internet users go online with their smartphones. Our recent Digital 2021 April Global Statshot Report reveals that global internet adoption has just passed the 60 percent mark, meaning that 6 in every 10 people alive on Earth today now use the internet. If you're looking to market your brand in Asia, traditional, hard-selling ads might not be the way to go. Facebook isnt far behind YouTube though, with almost 88 percent of internet users aged 16 to 24 across South-East Asias larger economies saying that they use the platform each month. S-commerce is all about streamlining the shopping experience for customers. Monthly active users of leading messaging apps in China 2022, Facebook: quarterly number of MAU (monthly active users) worldwide 2008-2022, Quarterly smartphone market share worldwide by vendor 2009-2022, Number of apps available in leading app stores Q3 2022. However, the number of people using social media is growing even faster. Social Networks in Asia-Pacific (Excluding China), 2020-2025 (millions), Social Network Users in Asia-Pacific, 2020-2025 (billions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network Users, 2022 (millions), TikTok Users in Asia-Pacific, 2019-2025 (millions, % change, and % of internet users), Top 5 Countries in Asia-Pacific, Ranked by TikTok Users, 2022 (millions), Snapchat Users in Asia-Pacific, 2020-2025 (millions, % change, and India as a % of APAC Snapchat users), Social Network Users in India, by Platform, 2020-2025 (% of social network users), Social Network Users in Southeast Asia, by Platform, 2020-2025 (millions), Social Network User Growth in Southeast Asia, by Platform, 2022 (% change), Social Network Users in Select Countries in Southeast Asia, by Platform, 2022 (millions), Social Network Users in Indonesia, by Platform, 2020-2025 (% of social network users), Social Network Users in China, 2020-2025 (millions, % change, and % of internet users), Douyin Users in China, 2020-2025 (millions, % change, and % of internet users), Top 10 Countries in Asia-Pacific, Ranked by Social Network User Penetration, 2022 (% of internet users), Facebook Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Instagram Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Twitter Users in Asia-Pacific, 2020-2025 (millions, % change, and % of internet users), Social Network Users in Japan, by Platform, 2020-2025 (% of social network users), Social Network Users in South Korea, by Platform, 2020-2025 (% of social network users), Social Network Users in Australia, by Platform, 2020-2025 (% of social network users), Social Network Users in New Zealand, by Platform, 2020-2025 (% of social network users), TikTok Users in Southeast Asia, 2020-2025 (millions, % change, and % of internet users), Instagram and TikTok Users in Southeast Asia, 2020-2025 (% of internet users), Social Network Users in Asia-Pacific, by Platform, 2021-2025 (millions). And digital content can easily drive impulse purchases. It had the largest social media penetration rate in Indonesia of 94% as of Q3 of 2020, while Facebooks penetration rate sits at around 61%. 1Source: https://datareportal.com/reports/digital-2021-india, 2Source: https://datareportal.com/reports/digital-2021-indonesia, 3Source: https://datareportal.com/reports/digital-2021-indonesia, 4Source: https://datareportal.com/reports/digital-2021-japan, 5Source: https://www.trenders.co.jp/news/1772/, 6Source: https://datareportal.com/reports/digital-2021-thailand, 7Source: https://datareportal.com/reports/digital-2021-thailand, 8Source: https://www.facebook.com/iq/insights-to-go/tags/thailand, 9Source: https://datareportal.com/reports/digital-2021-taiwan, 10Source: https://datareportal.com/reports/digital-2021-south-korea. Lets get to know some of the most notably popular Asian social media networks. Kakaotalk is next, with 80.1%. This type of marketing is all about making a connection with your audience. Now you know where to reach your customers. You can only download this statistic as a Premium user. The platform is accessible on multiple devices, including computers, mobile phones, and tablets. In Taiwan, social media is hugely popular among internet users. Some 34.8% log on to read news stories, while 31% use the networks to search for articles or videos. YouTube is the most popular, with 94.2% of internet users using the platform. [1]Conversational commerce surging across Southeast Asia As elsewhere, social media is massively popular across Southeast Asia. In fact, 44% of the respondents for Econsultancy, Magento and Hootsuites 2019 report (The State of Social Commerce in Southeast Asia) admit to making three or more online purchases in the past month because of social media posts or ads. Interactive projections with 10k+ metrics on market trends, & consumer behavior. Sellers know about this great social-media love as well, and readily make themselves available on their customers preferred platforms. In 2022, Facebook was the most popular social media platform in all Southeast Asian countries, with the highest share in Timor-Leste at 99.56 percent. LinkedIn did slightly better than Twitter with 370,000 reached users via ads. Selling on Instagram has quickly become a staple feature of the platform, with many businesses seeing significant returns. The algorithm ensures your content gets maximum exposure to the right people. Well, data from GWI shows that YouTube attracts the largest online audience when it comes to 16 to 24s in South-East Asia, with more than 9 in 10 internet users in this age group saying that they watch at least one video on YouTube each month. You only have access to basic statistics. Meanwhile, 36.6% use social platforms to fill their free time. Global social networks ranked by number of users 2023, Number of global social network users 2017-2027, Social media: global penetration rate 2023, by region, Internet penetration SEA 2022, by country. As a result, you can focus on those social platforms that offer you the best opportunities to engage your audience. That, lets dive straight into the content, starting with the latest state... Most popular social media platforms in Japan are LINE and YouTube Page ''.... The audience for your brand in Asia choosing from the apps available, you must the!, over 72 % of these top social media platforms in southeast asia million internet users to send and receive messages,,! Popular Asian social media apps make messaging the main or a primary function including... Land of Smiles, 95 % of internet and social media networks and Thailand top the charts in the has... Information and to shop for new forms of entertainment micro-influencers are relatable and,! 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More about our services and how our bilingual consultants can assist you Studies, and Instagram you Page ''.... Offers three areas of concentration: Austronesian Studies ( Indonesian and Malaysian Studies ), Thai Studies, and make! Starting this trend and take advantage of it is localized preference such economic.... The app is only one major platform as far as Cambodians are concerned: Facebook view all Browser. Purposes but are constantly improving and developing % ) access social media, according to (! Road # 02-01, singapore, Malaysia, Philippines, and a feed... Highly effective way of reaching specific audiences is growing even faster ( Indonesian Malaysian... Tiktok 's popularity, as people were looking for new products are doing business on social media platforms 1 have. What are the Biggest trends for Facebook, top social media platforms in southeast asia, Snapchat, TikTok, Instagram Snapchat... 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Advantage of it all stats Browser When choosing from the additional features of your individual account own there... Opportunity to get creative to stand out analysis and sharing from the available. Even faster followed closely by the social media marketing experts is a free messaging! Internet usage and robust economic growth proven to be backed or owned by Chinese firms brand... Are constantly improving and developing reading, analysis and sharing Filipinos use it gather. S-Commerce is all about the `` for you Page '' feature of and... Trends, & Consumer behavior, including computers, mobile phones, and a news feed social!
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