Rudkin, Margaret. While most of the bread-making process was automated by now, employees still kneaded the bread by hand because Margaret knew that's what top quality bread required. imported from Wikimedia project. 1963: Published Pepperidge Farm cookbook. They were married on April 8, 1923, and had three sonsHenry Jr. (1924), William (1926), and Mark (1929), all of whom attended Yale University. Rudkin was clearly one of the most successful and nationally prominent businesswomen of her generation, a woman who started baking bread for her son and ended by making products with wide appeal among national consumers. Margaret Rudkin, the founder of Pepperidge Farm, shares how her love for stuffing started in her grandmother's kitchen. During the final years of her life Rudkin appeared in television commercials for Pepperidge Farm products and authored a cookbook in 1963. Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. Although the price was more than twice the price of a regular loaf of bread, people seemed drawn to the "old fashioned," homemade, and healthy image of Pepperidge Farm bread. and By the end of the first year, she was selling 4,000 loaves per week, and within a decade, Pepperidge Farm was making 40,000 loaves per hour in a new specially designed production plant in Norwalk, Connecticut. The Rudkins sold the business to the Campbell Soup Company in 1960, exchanging the Pepperidge Farm assets for Campbell stock worth about $28 million. Revisiting a love from your youth can be a dicey affair. Fax: (617) 828-9012 Her son's health improved so much that the allergist requested she bake more loaves for his other asthma patients. In The Margaret Rudkin Pepperidge Farm Cookbook Rudkin tells about her childhood, early married life, bread making, and her family's trips to Ireland. Born in New York City on September 14, 1897, Margaret Fogarty graduated valedictorian of her New York City public high school class before embarking on a career in business. Margaret Rudkin was a woman ahead of her time. Rudkin made the name Pepperidge Farm a household word, largely by making an honest, high-quality product, and by not compromising quality to reduce price. Producing a "Top Quality Food Product". Even when on break, she just couldn't stop thinking of new business ideas. . Rudkin, Margaret. Margaret Rudkin founded Pepperidge Farm, one of the nation's largest baking companies, in her Fairfield home in 1937. After World War II, and its associated shortages and rationing ended, Margaret Rudkin's plans for expanded bakery production could finally be realized. And thats why well keep baking for generations to come. That moment when your little girl is cracking up while holding a fistful of Goldfish crackers. . Share your family tree and photos with the people you know and love. Pepperidge Farm1937-1960. 777 Dedham Street Margaret Rudkin lived the life of a woman of leisure, exhibiting at horse shows and winning many ribbons. It is the company that introduced those iconic Goldfish crackers still housed in plastic cups and tucked into strollers, and frozen puff pastry, called a glamorous new product to America in 1958. The recipe called for butter, whole milk, honey and whole-wheat flour, which Rudkin ground herself. Goldfish crackers become "The Snack That Smiles Back" with the introduction of "Smiley" in 1997. People seemed drawn to the "old fashioned," homemade, and healthy image of Pepperidge Farm bread. By 1956, she introduced cookies that were "healthy," and in 1958 frozen pastries made their debut. He was buried in 1906, at burial place. At a time when Americans were only starting to use freezers, she foresaw that homemakers would love a frozen pastry that let them easily make company-special dishes at home. He passed away on 15 Jun 1973 in Stockton, New South Wales, Australia. Initially, the firm had done little advertising, letting the products stand on their own merits and word-of-mouth reputation. Pepperidge Farm builds more plants around the country to meet the growing demand for its premium products. The recipe called for butter, whole milk, honey and whole wheat flour, which Rudkin ground herself. All this time, she was maintaining the high quality of all the ingredients. During this decade the list of products expanded as she purchased a frozen pastry line from a New Hampshire company and fancy cookie recipes from a firm in Belgium. Over the 26 years since she started Pepperidge Farm in her kitchen, the average annual growth rate for the Company was 53 percent! In 1950 that policy changed with the appearance of Margaret Rudkin in television commercials. Rudkin had begun baking bread in 1937 for her son Mark, who had food allergies, and word of her excellent bread spread quickly. Fax: (410) 543-3292 Camden, New Jersey 08103-1799 but she always made a little cheesecloth bag full of stuffing on the side for me." - Margaret Rudkin Happy Thanksgiving from our family to yours. Rudkin started baking her own bread from simple ingredients for . "Rudkin, Margaret." stated in. Cite this article Pick a style below, and copy the text for your bibliography. Dictionary of American Biography. They were the parents of at least 4 sons and 3 daughters. In 1939, Pepperidge Farm celebrated the production of its 500,000th loaf of bread. Encyclopedia.com. Records may include photos, original documents, family history, relatives, specific dates, locations and full names. 1960: Sold the company to Campbell Soup Company. The Rudkins faced many challenges during the Great Depressionbut as parents, one of the most difficult challenges was dealing with the severe allergies and asthma of their youngest son, whose condition made him unable to eat most commercially processed foods. ." Entrepreneur of quality bakery products, Margaret Fogarty Rudkin (1897-1976) was founder and president of Pepperidge Farm Inc., the largest U.S. independent baking company. and agree to receive news and updates from TASTE and Penguin Random House. The Rudkins named their large Tudor-style house and the surrounding acreage "Pepperidge Farm" in 1931, after an old Pepperidge (black gum tree) that was on the property. Amy was born in 1860, in London, Middlesex, Engaland. The Rudkins discovered a unique little fish-shaped cracker that Margaret knew would be another winning addition for Pepperidge Farm. James was born on August 23 1851, in St Pancus, London, Mddlx, Engl. 1940: Moved bakery to a larger facility in Norwalk, Connecticut. Rudkin was clearly one of the most successful and nationally prominent businesswomen of her generation, a woman who started baking bread for her son and ended by making products with wide appeal among national consumers. "Rudkin, Margaret She acquired the license for the cracker's trademark rights, the shape . Take, for example, her 1963 Pepperidge Farm Cookbook. 1955: Received Distinguished Award to Industry by the Women's International Exposition, Women's National Institute. They had 12 children: Alfred Robert Rudkin, Gerard Noel Rudkin and 10 other children. She created her first product, a whole wheat bread, and offered it to the local doctor, who immediately ordered it to sell to his patients. On July 4, 1947 her dream came true with the opening of the company's first modern bakery in Norwalk, Connecticut. Her interest in food led Margaret Rudkin to collect ancient cookbooks. Beginning in 1937 after she provided her son's allergist with some of the "health bread" she had made for her son, Rudkin began to explore the wider sales potential of her bread. Bread, being the foundation of Rudkin's family tree, was no secret to Rudkin and within 5 days she created her first product, a whole wheat bread. Rudkin. Growth wasnt a straight trajectory up. When surplus bread was returned from the distributer, Rudkin used it to make poultry stuffing for a good profit. As the 1950s rolled around, Margaret took a step back from the production side of things and traveled across Europe with her husband. In 1937, Rudkin's youngest son, John, was diagnosed with asthma. It had no business model, no strategic plan. Encyclopedia of World Biography. Rudkin started with one assistant and a hand-turned mixing pail in her farmhouse kitchen, later moving operations from her home kitchen to ovens installed in one of the abandoned horse stables on their property, and eventually opening a baking facility, where the dough was still hand-kneaded. Her "The Margaret Rudkin Pepperidge Farm Cookbook" was published in 1963 and was the first cookbook ever to make the bestseller list of The New York Times. Cite this article Pick a style below, and copy the text for your bibliography. Among the growing list of products offered by the company during that period were rolls, coffee cake, Melba toast, stuffing, and Goldfish cocktail crackers. Born in 1897 to James and Margaret Fogarty, Rudkin was the oldest of five children. Learning to keep books in a bank, with the competition of men, was one of the finest backgrounds a woman could have for business, she once remarked. Fax: (617) 828-9012 ." We collect and match historical records that Ancestry users have contributed to their family trees to create each person's profile. Her husband, a broker on Wall Pepperidge Farm moves into the frozen food business with the acquisition of the Black Horse Pastry Company, manufacturers of delicate and flaky homemade frozen pastries. Documents of George Robert Rudkin. Research genealogy for Margaret Rudkin of Liverpool, Lancashire, England, as well as other members of the Rudkin family, on Ancestry. In the 1940s, Pepperidge Farm founder Margaret Rudkin, age 40, tried baking some all-natural stone ground whole wheat bread with vitamins and nutrients intact for the youngest of her three sons, whose severe allergies and asthma rendered him unable to eat most commercially processed foods, the company's website states. Based on the advice of a specialist, Margaret put him on a diet of fruits and vegetables and minimally processed foods. If you have logged into the site within the past 2 years, your subscription will remain active until you unsubscribe. While on vacation in Europe, Margaret visited a Swiss cookie manufacturer that had a similar product, and together they reached an agreement to bring . She had turned a single loaf of bread into a huge, multi-category enterprise. Her cookbook was the first to ever make the bestseller list on the New York Times. (1909 - 1973) Photos: 47. All Rights Reserved. This marks the first-ever alteration to our icon product since it launched in 1962. Dinnertime meant gathering . When the business moved into its first real factory in 1940, Margaret only intended to stay there for a year while planning to build a new bakery but World War II put that plan on hold. 2 references. (February 23, 2023). Founder Margaret Rudkin, who launched the company in the 1930s from her Fairfield farm during the depths of the Great Depression, would be proud. She approached her local grocer to see if he would be willing to sell her "Pepperidge Farm" bread, but he was skeptical. . USA "50 Most Powerful Women 2007 - 100 Years of Power Margaret Rudkin (1879-1967)", "Mrs. Margaret Rudkin is Dead; Founder of Pepperidge Farm; Home-Baked Business Grew to $50-Million Yearly and National Distribution", https://en.wikipedia.org/w/index.php?title=Margaret_Rudkin&oldid=1135686888, Margaret Fogarty, Margaret Fogarty Rudkin, The Margaret Rudkin Pepperidge Farm Cookbook, Atheneum 1963, This page was last edited on 26 January 2023, at 05:49. She also succeeded in selling, with her bread, the idea of the store-bought "homemade" product. Theyll have to tie me down first. Rudkin's husband, Henry Albert, a New York City stockbroker, was injured in a polo accident and couldn't work for six months. When she was 12 the family moved to Flushing, Long Island, where she attended public schools and graduated as valedictorian of her high school class. What We Talk About When We Talk About American Food. In the 1970s, Pepperidge Farm bread travels aboard the Apollo 13 and Apollo 14 space flights. Eventually, the Pepperidge Farm's country gentleman in the horse and wagon replaces her in a successful ad campaign Pepperidge Farm's first television ad airs with founder Margaret Rudkin as spokesperson. On April 8, 1923, Rudkin married Henry Albert Rudkin, a Wall Street stockbroker. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. . Her husband enjoyed golf and shooting and served for years as president of the Fairfield Hunt Club, whose polo grounds were called Rudkin Field. And when asked what made her company so successful, her answer was always the same: It's a commitment that Pepperidge Farm people are still passionate about today. Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread," and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she designed herself. That didnt matter: Soon the phone was ringing with other grocers on the other end. Gale Encyclopedia of U.S. Economic History. Those little snippets of life that you let us be a part ofthats the good stuff. Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. On April 22, 1966, Rudkin's husband died at the age of 80. 23 Feb. 2023
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