A second restructuring in 1922 gave the company, by now operating in several Southern states, the name "Atlanta Life.". "Herndon, Alonzo Franklin Born into slavery in 1858, in Walton County, Georgia; Alonzo was the son of Sophenie, an enslaved woman, and a white father, likely her enslaver, Frank Herndon, who was from a wealthy slaveholding family. Civil Rights Movement Mid- to Late 20th Century Topics . Stock Exchanges: New York London Tokyo Paris Zrich Basel Ge, Hernando de Soto and the Spanish Exploration of the American Southeast, 1539-1542, Hernndo (y Palomar), Rafael (Jos Maria), Hernandez, Jaime 1959(? .flex-slider .read-more.read-more-slider a,.flex-slider.button-two .read-more.read-more-slider a,.flex-slider.button-three .read-more.read-more-slider a{color:#fff;border-color:#fff;background:rgba(0, 0, 0, 0);} Alonzo Franklin Herndon (June 26, 1858 Walton County, Georgia July 21, 1927) was an African-American entrepreneur and businessman in Atlanta, Georgia. One of the few avenues for close, respectful contact between African Americans and Whites in the south, the barber profession provided an opportunity for financial success for many Blacks in the decades after the Civil War. Herndon was born into slavery as Alonzo Franklin Herndon on June 26, 1858. border: 1px solid #f4c85e; Brother of Melissa Herndon; Delilah Herndon; Joan Herndon and Nellie Herndon. Another structure on Morris Browns campus is. With Herndon playing a pivotal role as president and chief stockholder, the small association expanded its assets from $5,000 in 1905 to more than $400,000 by 1922. Alonzo Franklin Herndon was born on June 6, 1858, in Social Circle, Georgia, which is located in Walton County. . Born into slavery, he became one of the first African American millionaires in the United States, first achieving success by owning and operating three large barber shops in the city that served prominent white men. .magazine-single-box .header-style-one .header #main-menu-wrapper{ Herndon and his wife built an opulent Beaux-Arts Classical mansion near Atlanta University that was finished in 1910. .navigation .menu > li > a:hover,.navigation ul li a:hover,header #main-menu-wrapper .menu-item-has-children > a:hover:after,.navigation ul ul.sub-menu a:hover,.smaller .navigation ul li a:hover, .home .smaller .navigation .menu > li > a:hover,.navigation ul .current-menu-item > a, Alonzo Herndon Stadium, home to Atlanta Beat, Georgia Mustangs - Football Ground Map Football Ground Map Home Buy Rob a Pint CHEERS! Herndon was born on July 21, 1858, to Sophenie Herndon, a slave. Herndon received only a token amount of public schooling. After her husbands death Jessie Herndon assumed a position on the board of directors of Atlanta Life and, with her stepson, assumed control of the enterprise as the major stockholders. At the time of his death in 1927, he was also Atlanta 's wealthiest Black citizen, owning more property than any other African American. .header-wrap-top .top-menu .top li a:hover{ if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; color:#5a5d5a; The firm grew rapidly in the 1920s, expanding its operations into a half dozen new states, including Florida, Kansas, Kentucky, Missouri, Tennessee, and Texas. Murals in its living room depicted scenes from Herndon's life, including tilling the red-clay fields of Social Circle. DuBois-led Niagara Movement. Worked Fields as a Child He opened his own barbershop in Atlanta in 1886. [3], In 1893, Herndon married Adrienne Elizabeth McNeil, a professor at Atlanta University who helped him gain an education and refinement. Encyclopedia of World Biography. fbq('track', 'PageView'); .home .navigation .menu > li > a:hover, .home .navigation ul li a:hover, .home header #main-menu-wrapper .menu-item-has-children > a:hover:after, Alonzo Herndon and Booker T. Washington - Atlanta Life Project. Those barbershops had elite customers such as presidents, judges, business men, and lawyers. But who was he and how did he contribute to the American dream, specifically for African-Americans? Looking to make his fortune in a place that offered better opportunities for blacks, Herndon relocated to Rome, Georgia, and then Chattanooga, Tennessee, but at one point was so discouraged by his business setbacks that he thought about quitting altogether and taking in a job a plow factory. He was born on June 26, 1858 and his birthplace is Georgia. } } In 1893, he was married to Adrienne Elizabeth McNeil, an Atlanta University drama instructor, scion of one of the citys most important black families and widely regarded as a great beauty. 2. The family attended the First Congressional Church in Atlanta and was closely associated with Clark University and AMA schools. HERNDON HOME. . At his death in 1927, his real estate was assessed at nearly $325,000. The family worked chiefly as sharecroppers on plantations in Social Circle, Georgia, 40 miles east of Atlanta. He took his presumed father's surname. }} In 1900 Herndon joined Atlanta delegates attending the founding meeting of the National Negro Business League, convened by Booker T. Washington in Boston. 2. His barbering business thrived, and he expanded it over the years. In 1905, Herndon purchased a failing mutual aid association . background:#f4c85e; After Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. then he bought a plantation near tavares florida. .widget .search-submit, .th_more_posts a#more_posts, .slider-post-content .read-more-slider a:hover, .widget .search-submit, .search .search-submit, #commentform #commentSubmit, ul.paging li a{ June 26 Horoscope. } margin-bottom: 10px; Lets explore some facts about Herndon and the impact he made, including one of the last physical monuments that symbolize his success, the Herndon House. As for Atlanta LIfe, it exists today as Atlanta Life Financial Group, located at. To make ends meet, Herndon and his brother worked in the fields as well alongside their mother and grandparents, and he had very little formal schooling as a result. Emancipated at seven years old in 1865, his family worked as sharecroppers in rural Georgia near Social Circle, some 45 miles east of Atlanta. }h2,.two-grid-layout .post-content h2,.standard-layout .post-title h2{ Herndon trained as a barber, and had his first small shop in Jonesboro. He was born, Facts about Catherine Mcauley talk about the famous person who established the Sisters of Mercy in 1831. 8. His son, Norris B. Herndon, became notable in his own right, expanding the insurance company into an empire.[6]. From a very young age, Herndon worked as a laborer, and a peddler, to help support his family, as only his mother could work in the early years. In 1905, Herndon purchased a failing insurance company, which he incorporated as Atlanta Mutual Insurance Association. font-size:14px; After his first wifes death in 1910, Herndon married Jessie Gillespie of Chicago, whose influence and support also aided her husband in his business and social life. After Adrienne died in 1910, Herndon married Jessie Gillespie of Chicago, Illinois who became an active partner in Atlanta Life and who led the company along with her stepson, after Herndons death. Historian Marcellus Barksdale describes the Crystal Palace as fitting its name. .social-icon i.fa:hover{ #main-menu-wrapper nav .mega .thunk-widget-menu a:hover,#menu .mega-menu-posts a:hover, Nia Long Sparks Consent Debate Over 30-Year-Old Boyfriend As A Teen, INTERVIEW: Pastor Deitrick Haddon Responds To Christian Outrage Aimed At Beyonc And 'Satanic' GRAMMYs, Twitter Clowns Lori Harvey & Damson Idris Red Carpet Debut, Black Love: 12 Sexy Black Celebrity Couples, Amanda Seales Show 'LL Cool J Better Call Maury' | EPISODE 56, Black Driver Shot By Police While Sleeping In Grandmas Driveway, Bodycam Video Shows, Ben Stein Misses Aunt Jemima, The Large African American Woman Making Pancakes, Twitters Outraged, Will Smith Is Finally Making Jokes About Slapping Chris Rock, Twitter Salutes. Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. In 1915, he ventured into Alabama, and the acquired another Georgia insurance company, Union Mutual, the largest black-owned insurer in the state. His success in barbering was spectacular, and as his earnings grew, he invested in real estate in Atlanta and in Florida. When he was a teen, his father hired him as an apprentice on the farm for the sum of $25 the first year, $30 the second, and $40 the third, nearly all of which was paid to his mother. He decided to open his barbershop here. Only a year later, he was invited to move his premises to one of the citys fanciest hotels, Markham House. He was a founding member of Booker T. Washingtons National Negro Business League in 1900. An African American barber and entrepreneur, Alonzo Herndon was founder and president of the Atlanta Life Insurance Company, one of the most successful Black-owned insurance businesses in the nation. Whenever possible, he reinsured the policyholders and merged the faltering business into Atlanta Life in an effort to conserve confidence in Black businesses and save jobs for Black men and women. Alonzo Herndon is a famous Entrepreneur. The job opened the door to his future. All Rights Reserved. Du Bois called a meeting of selected Black leaders to organize the Niagara Movement, Herndon was among the twenty-nine men who attended the founding meeting in 1905. Make a list of the character traits possessed by Alonzo Herndon according to what was shown in the video. Alonzo Herndon has been a part of the Entrepreneur list. color:#f4c85e; )- (Los Bros Hernandez, a collective pseudonym), Herndon, Nancy 1934- (Elizabeth Chadwick, Nancy Fairbanks), National Association for the Advancement of Colored People, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/herndon-alonzo-franklin, The Mixed Legacy of the Reconstruction Era. Encyclopedia of World Biography. Total Assets: $114.35 billion (1994) his personal fortune grew, Herndon entered the field of insurance. Explain the roles of Booker T. Washington, W. E. B. DuBois, and Alonzo Herndon in advancement of the rights of African Americans or Blacks in the New South Era. Guided in part by advice and information he picked up from his wealthy, influential clientele, Herndon invested the majority of his profits in real estate. t.src=v;s=b.getElementsByTagName(e)[0]; He was even a delegate to the first conference of the National Negro Business League organized by Washington in 1890, and was involved in Du Bois's 1905 Niagara Movement, a conference held in Fort Erie, Ontario that eventually led to the formation of the National Association for the Advancement of Colored People (NAACP). header,.page header{ } 56. As his earnings grew, Herndon began to invest in real estate, purchasing more than 100 rental houses, commercial property along Auburn Avenue in Atlanta, and a plantation near Tavares, Florida. color:#dd9933; They had to become entrepreneurs to rise out of the role of servant, farmer, or menial worker. An. Charles Clinton Spaulding was the United States preeminent black businessman of the early t, Public Company The New Georgia Encyclopedia is supported by funding from A More Perfect Union, a special initiative of the National Endowment for the Humanities. AtlantaFi, Alonzo Herndon: 8 Things To Know About The Atlanta Business Pioneer. Are you interested reading facts about Alonzo Herndon? letter-spacing:0.4px; .home .header .logo h1 a,.home .header .logo p,.header .logo a,.header .logo p,header.smaller .header .logo h1 a{ Herndons death in 1927, his son, Norris B. Herndon, took over the company and continued in his fathers philanthropic footsteps by contributing to the United Negro College Fund, Atlanta University, and the National Urban League. It was located 40 miles to the east of Atlanta. He decided to leave his Social Circle in 1878. Fax: (908) 580-3402 When he was strong enough, at age 13, his former masterand biological fatheroffered him a job on the plantation as a farmhand, a position he held for the next seven years. letter-spacing:0.7px; .post-share i.fa:hover, .footer-copyright .social-icon ul li a:hover, .header-bottom .social-icon ul li a:hover, .content .post-content .read-more a, a.more-link, ul li a:hover, #commentform #commentSubmit, ol.commentlist li .reply a, .th-widget-recent-post .th-recent-post h5 a:hover, .widget .twitter-user a, .standard-layout .format-link h2, .th_more_posts a#more_posts, .format-quote blockquote p:before, .widget .tagcloud a:hover, .content .post-content .description p a, .page-description p a, .multipage-links span, .content .navigation.post-navigation .nav-links a:hover, .content #main .pagination a:hover, .post-title h2:hover{color:#f4c85e;} Alonzo and Adrienne had a son, Norris. He was known for being a Entrepreneur. 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